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What we are learning about how AI search answers buyers, industry by industry: benchmarks, guides, and our method.

Short answer · September 20, 2026
What is AEO (answer engine optimization)?
AEO is the work of getting your business cited when people ask AI assistants like ChatGPT, Perplexity, and Claude for recommendations. Where SEO aims for a ranking on a results page, AEO aims to be one of the few sources an assistant quotes in its answer.