Industry benchmark · Updated September 22, 2026
How AI search answers residential roofing buyers
Across 11 residential roofing businesses, AI search cited the business's own website on 10% of buyer questions, and 8 of 11 were cited at least once.
Businesses measured
11
About 20 questions each
Answers citing the business's own site
10%
Cited on at least one question
8 of 11
Typical business
2 of 20
Median questions citing its own site
By type of question
How often answers cited the business's own website.
| Hiring near you | 36% of 55 | |
| Cost | 0% of 33 | |
| Permits | 0% of 33 | |
| Specific jobs | 0% of 22 | |
| Who is buying | 14% of 22 | |
| Comparing options | 0% of 22 | |
| Problems and urgent needs | 0% of 11 | |
| How it works | 0% of 11 | |
| Choosing a provider | 0% of 11 |
What gets cited instead
Share of answers citing at least one site of each kind.
- Other businesses in the industry100%
- Directories and listing sites50%
- Government, reference, trade press, and manufacturers82%
Directories cited most often: angi.com (22%), bbb.org (16%), homeguide.com (11%), modernize.com (10%), homeadvisor.com (10%)
How this was measured
Combined from BusinessPulse snapshots on September 22, 2026: 220 answers from Perplexity with live web search, to questions from our residential roofing question set filled in for each business's service and area. Each business counts once, by its latest snapshot. No business is named, and an industry is published only once 10 businesses have been measured. One assistant on these dates is a snapshot, not a ranking. Read the full method.